Chatgpt or bard? how do seo specialists use ai in their work
Wysłany: 19 Gru 2023, 07:00From keyword research to final content verification, AI is becoming an increasingly indispensable tool for European SEO experts - according to the latest reports [1]. ChatGPT and Bard are now permanently included in the arsenal of tools for internet marketers, although not everyone uses their full potential. Agata Gruszka, International SEO Manager WhitePress, explains in one of the webinars how to maximize the benefits of these tools. Contents ChatGPT or Bard – choosing a tool ChatGPT or Bard: How AI supports SEO work Creative research Content audit by AI What to remember when using AI? ChatGPT or Bard – choosing a tool Both tools offer unique features. ChatGPT is known for its ability to predefine instructions, which allows for precise customization of the generated content. Bard, on the other hand, generates several different responses, giving you more options to choose from. The choice therefore depends on your specific needs. ChatGPT or Bard: How AI supports SEO work Despite the controversy regarding the quality of content generated by .
AI many people consider B2B Email List it a highly effective tool in website optimization. ChatGPT and Bard not only help generate content, but can also analyze it for compliance with the brief guidelines or check the use of keywords. Creative research No idea for an article? ChatGPT will provide you with several different topic suggestions in the blink of an eye. Moreover, both tools can also conduct keyword research, helping in effective website positioning. Looking for inspiration or preparing research can be tedious and may take up a lot of time for specialists, which they could devote to completely different, more strategic tasks. And thanks to the possibilities offered by artificial intelligence, we can get an infinite number of ideas - adds Tomasz Biegun, Head of SEO & Content Marketing, WhitePress. Content audit by AI ChatGPT and Bard do more than just create content. Using additional plug-ins, you can conduct a website audit, analyzing its structure and SEO optimization. Interestingly, as many as 18 percent[2] European specialists entrust the creation of content to artificial intelligence without checking the accuracy of the results obtained.
This is quite risky behavior. Why? According to a study conducted by scientists from the Medical School of Stanford University, Bard commits hallucinations (distortions of reality) in as many as 57 percent. cases, and ChatGPT in 2.3 percent. [3] Although there are fewer "frauds" in the case of the second tool, it is still better not to leave the entire process in the hands of a robot - comments Agata Gruszka, International SEO Manager, WhitePress What to remember when using AI? Although AI can significantly improve and speed up work, it is not free from drawbacks. Bard, for example, is known for generating content that can sometimes be inaccurate or even misleading. Therefore, it is always worth approaching with caution and not relying solely on automation. There is no doubt that AI brings significant benefits to SEO and content marketing activities. It not only improves various stages of work, but also allows for its optimization. However, the ultimate effectiveness of using AI depends largely on the quality of the tools and prompts used. Therefore, instead of avoiding new technologies, it is worth using them consciously.
AI many people consider B2B Email List it a highly effective tool in website optimization. ChatGPT and Bard not only help generate content, but can also analyze it for compliance with the brief guidelines or check the use of keywords. Creative research No idea for an article? ChatGPT will provide you with several different topic suggestions in the blink of an eye. Moreover, both tools can also conduct keyword research, helping in effective website positioning. Looking for inspiration or preparing research can be tedious and may take up a lot of time for specialists, which they could devote to completely different, more strategic tasks. And thanks to the possibilities offered by artificial intelligence, we can get an infinite number of ideas - adds Tomasz Biegun, Head of SEO & Content Marketing, WhitePress. Content audit by AI ChatGPT and Bard do more than just create content. Using additional plug-ins, you can conduct a website audit, analyzing its structure and SEO optimization. Interestingly, as many as 18 percent[2] European specialists entrust the creation of content to artificial intelligence without checking the accuracy of the results obtained.
This is quite risky behavior. Why? According to a study conducted by scientists from the Medical School of Stanford University, Bard commits hallucinations (distortions of reality) in as many as 57 percent. cases, and ChatGPT in 2.3 percent. [3] Although there are fewer "frauds" in the case of the second tool, it is still better not to leave the entire process in the hands of a robot - comments Agata Gruszka, International SEO Manager, WhitePress What to remember when using AI? Although AI can significantly improve and speed up work, it is not free from drawbacks. Bard, for example, is known for generating content that can sometimes be inaccurate or even misleading. Therefore, it is always worth approaching with caution and not relying solely on automation. There is no doubt that AI brings significant benefits to SEO and content marketing activities. It not only improves various stages of work, but also allows for its optimization. However, the ultimate effectiveness of using AI depends largely on the quality of the tools and prompts used. Therefore, instead of avoiding new technologies, it is worth using them consciously.